A common pain for entrepreneurs is quality content creation and lead generation. It takes time, research, tools and knowledge to create content that is authentic, builds awareness, converts and sells. One of the reasons entrepreneurs struggle with content and/or inbound marketing is hazy definition of their ideal buyer personas.
HubSpot says: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
We believe that TARGET MARKET is the very next thing you as an entrepreneur must define after deciding upon the scope of your business. Who do you talk to? How many are they? What are their pains?
- Define your ideal buyer personas
- Visualize them clearly
- Understand them, so you can communicate authentically and create engaging content
- Create an effective inbound marketing plan around your target market and help you get quality leads
If you are a new business owner and you are in need of branding or a website that fits your personas, we can help too. We work with skilled and talented graphic designers and webdevelopers, so you don’t have to worry about outsourcing work from too many different freelancers.