Rejobs:
Strategic Marketing and Positioning for a Global Job Board
Quick facts
Client
Rejobs.org
Industry
Tech / Job Platform / Renewable Energy
Engagement
2024–2025
Services
Marketing Audit, Marketing Strategy, Positioning, LinkedIn Strategy, CEO Mentoring
Key Result
Context
The Starting Point
Rejobs is a global job platform focused exclusively on the renewable energy sector. Founder Jaroslav Holub approached Studio Inbound in 2024 following a previous collaboration.
At the time, the platform was live, but still in a very minimal, developer-built version. Rejobs was just getting started and had no advertisers yet.
The foundations of the brand and website were already in place, but they needed to be turned into a clear marketing concept and system.
The ambition to become “The Renewable Energy Job Board” was there. What was missing was a clear positioning and a marketing strategy to support it.
Jaroslav needed a strategic partner who could help him build marketing from the ground up — while also helping him develop a more systematic approach to marketing decisions.
Our Role
Building the Marketing Foundation
The project was led by Silvia Púchovská, founder of Studio Inbound, in direct collaboration with Jaroslav Holub. We worked together through weekly online strategy sessions.
Studio Inbound was responsible for:
- Marketing audit and strategy
- Strategic positioning as „The Renewable Energy Job Board“
- Defining the product offering, goals, and KPIs
- LinkedIn strategy
- CEO mentoring focused on systematic marketing decision-making
At Studio Inbound’s initiative, we also brought in an external HR consultant to validate the offering from the perspective of HR professionals within the target audience. Once the strategic framework was in place, the Rejobs internal team took over marketing execution.
The Approach
Four Steps from Strategy to Execution
Audit & Strategic Diagnosis
Positioning: The Renewable Energy Job Board
The analysis led to one clear strategic decision. Rejobs should not position itself as a job board that also covers renewable energy. It should become The Renewable Energy Job Board. The strategy was built around specialization rather than generalization — creating a clear position in a defined global market.
Offer Definition, HR Validation & LinkedIn Strategy
The product offering was validated from the perspective of the target audience with input from an external HR consultant. We then translated the strategic direction into content pillars, an editorial plan, and a LinkedIn strategy.
LinkedIn became the primary channel for Rejobs’ global B2B communication — a natural fit for a sector where professionals use the platform to discover career opportunities, build relationships, and connect with potential partners. The Rejobs internal team took over execution based on the framework we developed.
CEO Mentoring: Making Marketing Systematic
One of the most practical parts of the engagement was working directly with the founder. Coming from a development background, Jaroslav wanted a clearer understanding of what effective marketing actually involves and how its individual parts work together. Through our weekly sessions, Silvia guided him through the marketing system and helped him turn strategic thinking into practical, repeatable decision-making.
Results
What We Built — and What Happened Next
During The Engagement
- Marketing strategy built from the ground up
- Clear positioning as The Renewable Energy Job Board
- Defined product offering, goals, and KPIs
- LinkedIn strategy and content framework
- CEO mentoring
After The Engagement
„
Launching a Global
B2B Venture?
Building marketing from the ground up takes more than a collection of tactics.
You need clear positioning, a structured marketing system, and a partner who can help you make better strategic decisions — not only about marketing, but about the business behind it.
